The Concept: Honoring Living Wixárika Heritage & Cosmic Knowledge
The conceptual foundation of Traslación – Moviendo Ciencia was created to honor the Wixárika (Huichol) community, one of the most vital indigenous cultures in Mexico and the state of Jalisco. Unlike civilizations that exist only in archaeological records, the Wixárikas are a living ancestral culture that actively resides in the region today, fiercely preserving their sacred language, spiritual ceremonies, and traditions across generations.
Central to Wixárika heritage is a profound cosmovision—a sacred relationship with nature, the stars, and the search for universal knowledge. The visual identity of Traslación creates a bridge between this ancestral Mexican worldview and modern empirical research, affirming that the quest to understand the universe is a continuous, shared human journey rooted in regional identity.
The Strategy & Ecosystem Deliverables
Yolia designed a cohesive multi-format identity system for CUCEI at the University of Guadalajara:
- Brand Identity & Cultural Direction: Created the official naming concept, publication logo, color theory, and typographic guidelines inspired by cosmic movement and ancestral geometry.
- Editorial Layout & Architecture: Engineered the modular grid system, article hierarchy, and full layout design for the inaugural Issue No. 1.
- Institutional Collateral Suite: Designed a comprehensive set of official physical assets including letterheads, publication stationery, diplomas, keynote speaker certificates, and brand stamps.
- Digital & Social Media Assets: Produced dynamic motion reels and high-engagement social media graphics to drive campaign reach across faculty networks.
Manual de Identidad & Launch Collateral
Brand architecture guidelines, typography grids, and official launch collateral
The Visual Outcome
- Successfully launched Issue No. 1 with full digital integration on the Open Journal Systems (OJS) platform.
- Established a scalable visual system that elevates scientific research while paying tribute to the living cultural heritage of Jalisco.
Curated Production Assets
Click any photo to open the interactive carousel gallery
