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The Human Face of Genomics: Journal-Grade Faculty Asset Book

Delivering a unified, journal-grade editorial asset book for leading geneticists and biobank researchers at the University of Tartu.

The Human Face of Genomics: Journal-Grade Faculty Asset Book

The Challenge

Leading genetic research institutions often struggle to visually present the human expertise behind complex genomic datasets. Standard institutional directory headshots frequently fail to convey the warmth, innovation, and global caliber of the research team.

Credits: TÜ genoomika instituut | Lota Vana
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The Strategy

Working directly with the Institute of Genomics at the University of Tartu, Yolia established an on-site editorial studio protocol. The goal was to create portraits that combine aesthetic warmth with academic authority, positioning the faculty members as leading voices in contemporary genomic science.

The Visual Outcome

  • Delivered a cohesive visual asset book utilized across faculty web portals, international conference keynotes, and academic publications.
  • Standardized portraiture across diverse research labs within the institute, reinforcing the University of Tartu’s position as a premier European genomics hub.

Curated Production Assets

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